Branding

A solid brand is essential for a company because it builds trust, recognition, and loyalty. It sets the company apart from competitors while communicating its values, and creating a lasting impression. I’d love to help you make that happen!

Tricia's Gems 1/2 (Brand Refresh)

My goal for this branding study was to create a refreshed look for the current Tricia's Gems brand. I did this by taking current elements of the brand (color scheme, logo and typefaces,) and updating them while keeping the basic elements the same. I added more contrast and warmth to the color pallet to embellish the comforting feeling of the brand and what they offer, while keeping it similar to the original logo and brand colours. 2024

Tricia's Gems Logo

Colour Pallet

Digital Ad 1

Digital Ad 2

Digital Ad 3

Logo Variations

Typefaces

Imagery

Old vs New Logos

Logo Spacing, Do's and Dont's

Digital Ad Mockups

Website Composition

Tricia's Gems 2/2 (Rebrand)

This branding study led me to take Tricia's Gems as a brand one step further, and create simple illustration-based rebrand. For this it was my intent to go with a style more aimed towards young adults. To achieve this I created a brand that is fresh, bright and new by updating the colour pallet and typefaces to be more eye catching and unique. 2024

Main Logo

Logo Variations and Colour Combinations

Vision and Mission Statement

Storefront Sign Mockup

Storefront Sign

Market Offering: Tote Bag

Logo with Illustrations

Typefaces

Tag For Products

In-Store Sign

Sign Mockups

Colour Pallet

Audio Bliss

Using data gathered from participants on my social media, I came up with a company that offers premium sounding, highly customizable headphones at a competitive price to young adults. In order to create a brand that communicates the qualities of this company, I conducted research on their competition to see the difference in branding elements depending on various factors. Since this company offers mid-priced products to a younger audience, I went with a high contrast color scheme to draw attention to the electrifying feeling of quality audio, for everyone. 2024