Package Design

Every product deserves packaging that speaks to it's target audience. The more interesting the packaging, the more a customer wants to pick it up! Whatever the product may be, I'm here to help it find it's "voice".

Monster Energy: Echo Berry

For this project I created a new flavour of drink for the brand: Monster Energy. The flavor is called Echo Berry. I decided to go with an underground theme as a new marketing opportunity to help introduce the new flavor. This is because when it comes to the pre-existing flavours, most have unique branding and designs that help the consumer choose their product based on aesthetics and style. I chose an underground theme due to the potential in world building and development for future projects if needed. (2024)

Can Wrap Design

Can Mockups

Box Design

Box Mockup

Character Ideation

"Bat Companion" Outline

"Bat Companion" Color

"Noctura" Outline

"Noctura" in Color

Market Offering (Poster)

Marketing Media (Magazine Cover)

Crimson Edge Vodka

This project was done with the intention to practice creating appealing package design. I created a brand called Crimson Edge, and chose to create a bottle with angular elements to match the name of the brand. The colors were intentionally chosen to reflect the edgy-ness of the brand. To package it, I created a package that's perfect for gifting during any occasion.

Mockup of Product With Box

Box Print Flat

Bliss Tea

To represent the calmness of tea, these boxes were designed with flow patterns reminiscent of water - the logo typeface was chosen with this in mind as well. These elements together solve the need for an interesting and unique way of packaging for this created brand of teas. Each box only uses two colors making them perfect for printing on a budget.

Tea Boxes Mockup 1

Tea Boxes Mockup 2

Green Tea Flat

Rooibos Tea Flat

Oolong Tea Flat

Bliss Tea Digital Ad

Bliss Tea Packaging Sketches

Natura Hair Care

For this project I created packaging for a brand of hair care products I also created. The brand has a strong connection to nature, so I used the main ingredients (rosemary and juniper) to decorate the packaging. To represent their values I used a refreshing sans-serif font pairing for a refreshing and clean look. The bold yellows and greens contrast the simple organic designs in order to draw the attention of potential customers.